The ESQUER Philosophy

Build What's Next.

ESQUER is not another account telling you how to succeed. It's a public record of actually designing products, building companies, applying AI, creating wealth, and improving performance — and showing other entrepreneurs exactly how the process works.

Join the NewsletterFollow the Build

Five Ways to Build

  • Build Business

    Sales, marketing, scaling, KPIs, operations, and hiring — the real lessons, including the mistakes.

  • Build Products

    Inventions, sketches, CAD, prototypes, and manufacturing. Idea to shelf, step by step.

  • Build With AI

    AI agents, automation, and workflows — and what they mean for the future of small business.

  • Build Wealth

    Businesses, income-producing assets, investing principles, and the power of ownership.

  • Build Yourself

    Discipline, ambition, fitness, family, and the long-term goals that drive it all.

Every Company Is a Chapter

  • Avadium Design

    Proof of the ability to design. Brand, product, and industrial design consulting for companies across the US.

    Visit Avadium 

  • Amplafide

    Proof of the ability to build technology. An AI-powered CRM and field service platform for home service businesses.

    Visit Amplafide 

  • Nudrate

    Proof of the ability to build consumer products. A clean energy drink brand built for retail.

    Visit Nudrate 
Explore All Ventures

The Founder

Mario Esquer

Industrial designer, inventor, and serial entrepreneur based in Scottsdale, Arizona. Inspired by IDEO, Mario founded Avadium Design after studying Industrial Design at Arizona State University, and has since built companies across product design, software, consumer goods, and luxury. He was named one of the Arizona Republic's 35 Entrepreneurs Under 35.

Here's what I'm building, why I'm building it, what worked, what failed, and what I learned.

Read the Story

The Flagship Series

Build With ESQUER

Short, numbers-first videos on building real companies.

3 businesses I'd start with $10,000 · How I'd get an HVAC company from $2M to $5M · Why most inventors never make money · I designed this product in 24 hours · What AI will replace inside small businesses · I'm building another company. Here's the plan.

Watch the SeriesSubscribe on YouTube

Build in Public

  • Building Amplafide

    A running log of building a SaaS company: what changed this week, what customers asked for, which features are shipping, and which marketing experiments worked or failed.

  • From Sketch to Shelf

    The complete product journey, documented live: idea → sketch → CAD → prototype → manufacturing → packaging → marketing → launch.

ESQUER Frameworks

The Playbook

Build What's Next

The overall philosophy: be defined by what you build, not by a title.

The ESQUER 33X Framework

A system for dramatically increasing business, income, and personal performance.

The $10M Blueprint

Frameworks for building and scaling companies — translated into the actual math: revenue target, average ticket, jobs required, close rate, appointments, leads, customer acquisition cost, marketing budget, gross margin, and EBITDA.

Idea → Income

How to turn inventions into commercial businesses — and why most inventors never make money.

Founder Scorecard

The weekly KPIs every entrepreneur should measure. Entrepreneurship backed by actual numbers.

The ESQUER 5

Five things being built or improved every week.

Build With Us

  • New Product Development

    Identify, design, and manufacture products that customers will love.

  • Startup Consulting

    Identify market opportunities to grow and scale your startup.

  • Scaling & Automation

    Scale faster with systems, automation, and AI.

  • Digital Marketing

    Get your market's attention and generate leads, appointments, and prospects ready to buy.

  • Websites & Funnels

    Websites and landing pages with funnels that engage customers and generate sales.

  • Paid Media & PPC

    Digital ads, testing, scaling, split tests, and conversion rate optimization to grow the business.
Book a Strategy Call

Latest From the Build

View all
  • Future of Ai in Marketing and Design

    Future of Ai in Marketing and Design

    As we move deeper into the age of AI, its transformative impact on how we market, design, and grow businesses is impossible to ignore.

    Future of Ai in Marketing and Design

    As we move deeper into the age of AI, its transformative impact on how we market, design, and grow businesses is impossible to ignore.

  • Transformative Benefits of AI in Manufacturing

    Transformative Benefits of AI in Manufacturing

      The Transformative Benefits of AI in Manufacturing Artificial intelligence (AI) is revolutionizing industries worldwide, and manufacturing is no exception. By integrating AI into production processes, manufacturers are unlocking new...

    Transformative Benefits of AI in Manufacturing

      The Transformative Benefits of AI in Manufacturing Artificial intelligence (AI) is revolutionizing industries worldwide, and manufacturing is no exception. By integrating AI into production processes, manufacturers are unlocking new...

  • Unlocking the Potential of AI in Business

    Unlocking the Potential of AI in Business

    Unlocking the Potential of AI in Business: Key Technical Features and Benefits The adoption of Artificial Intelligence (AI) in business has skyrocketed, and for good reason: AI has transformed industries...

    Unlocking the Potential of AI in Business

    Unlocking the Potential of AI in Business: Key Technical Features and Benefits The adoption of Artificial Intelligence (AI) in business has skyrocketed, and for good reason: AI has transformed industries...

1 3
View all